Engagement Rings


Here at Pfeifley Jewelers we hand pick our engagement rings from an assortment of designers, that we feel are best for our customers. We carry a diverse selection, in the attempt to please all kinds of tastes. We carry a very large selection of brands and styles of rings. If a vintage ring accommodates your style or a contemporary piece, we have it. If not we have the capabilities of making your envision come true.

Featured Designers

Click any of the Designers below to view their collections

Artcarved Bridal Jewelry

ArtCarved was founded in Brooklyn, New York in 1850 by J.R. Wood who set out to create the standard for innovation, quality and craftsmanship for diamond engagement rings and wedding bands.

Beverley K. Collection Jewelry

Since 1999, Beverley K. has been dedicated to crafting exquisite jewelry. Today, they have grown into a prominent brand among America’s finest retailers.

Natalie K Jewelry

Distinguished designer brand of fine diamond jewelry, specializing in engagement, wedding rings, diamond fashion jewelry and the Natalie K Diamond.

Parade Jewels In Design

With a foundation in procuring premium gems for an array of successful designers, third-generation jewelers, Allen and William Pung, have built a company organically, understanding the importance of both exceptional quality and simply designing what they love.

Diamond Shape


The cut which demonstrates the shape of the stone. The most important factors in choosing a diamond stone is deciding on the shape that perfectly matches your style and looks beautiful on you. Your style may guide you to more traditional shapes such as the classic Round, Emerald or Asscher cuts or fancy shapes such as the Marquise, Heart or Pear. The classic and most popular shape is the Round Brilliant-cut diamond. Its 57 facets bring out the most brilliance, fire and sparkle of all the shapes.

If you’re looking for more contemporary style, consider the Princess-cut, the second most popular shape. Princess cut diamonds are square or slightly rectangular in shape with pointed corners and an array of intricate facets that increase the diamond’s inherent sparkle. For a timeless, elegant look, consider the Emerald-cut diamond with its long, lean lines. The rectangular cut, which has a relatively larger open table (top, flat surface) and fewer facets, highlights the clarity of the diamond more than any other shape.

The striking Asscher-cut, often described as a square emerald, evokes an art deco feel from the 1920s and ‘30s. Created at the turn of the 20th century, this shape is now experiencing a resurgence in popularity. The Radiant-cut is relatively scarce and appeals to those seeking a unique look. This cut combines the geometrical lines of the emerald shape with the sparkling brilliance of the round cut. Its trimmed corners are the signature characteristic of this shape. As with Asscher-cut diamonds, the Cushion-cut has been popular for more than a century. With a soft and romantic look, the Cushion-cut (or “pillow-cut” as it is often referred to as) has rounded corners and larger facets to increase the stone’s brilliance. The Marquise shaped diamond delivers drama with its brilliant cut and tapered points at two ends. This diamond, when worn as a ring, creates an elongated, slender look. Cleverly, it also maximizes carat weight, giving the appearance of a larger diamond than a round diamond of the same carat weight. The Pear shaped diamond resembles a glistening teardrop that combines the soft, rounded end of an Oval shape with the sharp, tapered point of a Marquise-cut. An interesting choice for the multi-faceted personality. Oval shaped diamonds appeal to those who like their classics with a little edge. Similarly to a classic round diamond, oval diamonds deliver a beautiful brilliance. The elongated shape adds an interesting twist to rings and accentuates the hand to create a slender look. The fancy-shaped Heart diamond is for the confident woman who is all heart. While sometimes selected for engagement rings, it makes a beautiful choice for pendants in fancy colors such as yellow, pink or red.

Diamond Clarity


Even the finest diamonds have miniscule inclusions (visible only through a jeweler’s magnifying loupe) that can be caused by minerals or fratures.  These tiny, often uneen, inclusions affect a diamond’s value.  It’s all about reflecting light that enters a diamond and and how it reflects (or refracts)  back out again.  An inclusions within the diamond might disrupt or diminish light flow – and thus it could result in a lessening of the diamond’s brilliance – and value.

A diamond’s clarity is measured on a scale established by the GIA which rates diamonds from Flawless (FL) to Included (1), is very specific.  In addition, each diamond is also assigned a numeric level.  For instance, within the VS grade (Very Slightly Included), there can be a VS1 rating and a VS2.  The lower the bumber, the greater the diamond’s clarity (which means that it has fewer or smaller inclusions).  Just keep in mind that almost all diamonds have inclusions.  In fact, flawless diamonds, like true perfection, are extraordinarily rare.

Diamond Color


It may appear to the naked eye that a diamond is colorless.  In fact, almost all diamonds have “color” that can range from “icy white” to a warm, evenslightly “yellowish” feel.

While these color differences are so subtle, there is enough of a difference for diamonds the world over to be graded on a color scale as established by the Gemological Institute of America (GIA).  The rance runs from D (as close to colorless as possible) to Z (maximum color).  this scale is important because it is very difficult for the average person to see the difference between and E and an F diamond color.  Please remember that color is always a matter of personal taste.